Contemporary attributes of business ecosystem and recurring shifts in the business philosophy, which have transformed the business focus from power-driven (autocratic and leader-oriented) performance observed in the early-twentieth century to customer-centric focus as globalization, began in developing economies by the middle of the century. The latter philosophy has gradually transformed businesses toward achieving a consistent growth in competitive marketplace by engaging stakeholders. Over time, market orientation has been emerged as a process with distinctive characteristics beyond the proximity to the customer through inclusivity in business. Such business approach has been based on collective intelligence, stakeholder ...
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