CHAPTER 1

Why Bother?

Those who build great companies understand that the ultimate throttle on growth for any company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.

—Jim Collins, Good to Great

THE PERFORMANCE ILLUSION

In my experience, most hiring managers think they can maximize the value their team produces by focusing on hiring “solid” performers. The majority of these hiring managers are wrong. They would have produced greater value by spending more resources on finding star performers.

The Müller-Lyer Illusion of Performance

The most common reason I hear hiring managers cite when focusing on “solid” (read “average”) performers is that ...

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