Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

Review of the Five Steps

NOW THAT YOU KNOW my five-step process, start using it: Plan, look for opportunities, establish trust, ask for what you want, and follow up. And if you ever need a refresher, use this page as a quick and easy reference.

Step One: PLAN to sell. You’re already selling every day—possibly without even knowing it. Now you can plan to sell on purpose.

Step Two: LOOK FOR OPPORTUNITIES to make unofficial sales. They’re everywhere. They happen every day.

Step Three: ESTABLISH TRUST with the people you deal with when you ask for a sale, a favor, or help. Listen until you hear what the other person could get out of the transaction. Then you can give something and also get something.

Step Four: ASK FOR WHAT YOU WANT. Ask for the ...