STEP FOUR IN ACTION
THE “ICK” FACTOR
If you’ve ever been to a mall during the Christmas shopping season, you’ve experienced what I like to call the “ick” factor.
It’s that slimy, used feeling you get after you’ve spent way too much money at a kiosk on a bunch of products that you definitely don’t need but that a handsome, fast-talking young man with a charming accent has talked you into before you even knew you were being hoodwinked.
It’s the anger you seethe with when you get your bill for $15,000 or $25,000 for the time-share you bought ...
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