Tables
1.1 Output from Thematic Analysis of Interview Transcripts
3.1 Illustrative Perspectives on Acculturation
3.2 Alternative Acculturation Strategies
3.3 Influencers/Moderators on the Acculturation Process
3.4 Typology of Consumption Based on Two Ethnicity Indicators
4.1 Criteria for Effective Market Segmentation for Marketing Purposes
4.2 Studies of Panethnic Group Development
4.3 Reasons for Adopting a Panethnic Targeting Approach
5.1 Steps in Loyalty Development
5.3 Perceived Costs in Switching Suppliers
7.1 Theories of Ethnic Minority Business Creation and Links to Minority Ethnic Groups
7.2 Drivers and Impediments in Ethnic Minority Business Creation
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