Ethnic Marketing

8Ethnic Minority Business Growth, Demise and Failure

There are a large number of drivers pushing/pulling ethnic minority individuals into entrepreneurship as well as a variety of impediments that may need to be taken into account by these individuals in deciding on whether to become ethnic entrepreneurs. Accordingly, the previous chapter has argued that aspiring ethnic entrepreneurs can face considerable challenges in discovering feasible business opportunities, as well as hurdles in starting-up and consolidating young ethnic minority businesses. Much of the challenges depend not only on the constraints integral to mainstream opportunity structures, but also on the characteristics and resources of the aspiring entrepreneur’s minority ethnic group ...