Safeguarding confidences can often put communication professionals in a difficult situation. Do you tell a friend if they are about to be laid off? What about when a reporter asks you something you are not ready to reveal?
The PRSA Code of Ethics states:
Safeguarding Confidences: Client trust requires appropriate protection of confidential and private information.
The Intent is to protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.
Three guidelines include:
A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees.
Protect privileged, confidential, or insider information gained from a client ...
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