CHAPTER 7

Fairness

Fairness is an interesting topic. Today, fairness is being downplayed compared to equity, but it is still relevant and essential.

The PRSA Code of Ethics states:

Fairness: We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.

Fairness Ethics in Action

Layoffs

Fairness is questioned more often during layoffs, promotions, and hiring than anywhere else. The following examples get to the heart of the matter.

Layoffs are a fact of life in corporate America. Anthony D’Angelo, APR, Fellow PRSA, Professor at the S.I. Newhouse School at Syracuse University, discusses how to handle them ethically and fairly:

The most ...

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