Autonomy and independence are hallmarks of effective, ethical communicators. We are not paid to be yes men and yes women, as the PRSA’s Code of Ethics highlights:
Independence: We provide objective counsel to those we represent. We are accountable for our actions.
Independent Ethics Advice
Bryan Scanlon, CEO of Look Left Marketing, highlights his process for working though ethical challenges and issues to come to a decision:
There are a couple of questions that I ask myself and encourage our staff to ask every day:
• Stop spinning. Stop thinking about what we should say, what’s the best way to say it. Take a deep breath and understand the facts without any spin. That grounds you very quickly and doesn’t let you get ahead ...
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