Using our expertise ethically is core to serving our employers and society well. I tell my students at Boston University—when you graduate, you will have superpowers to change opinions and drive action. You need to decide if you are going to use them for good or for evil. This chapter looks at challenges many professionals faced—and how they responded by using their powers for good.
The PRSA Code of Ethics states:
Expertise: “We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.”
Expertise takes many forms. ...
Get Ethical Voices now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
