Acknowledgments

This book is only possible because so many people selflessly and honestly shared their experience, insights, challenges, and failures. I appreciate every single one of you giving so much.

I owe special thanks to my wife, Maggie, and my two boys, Joseph and Jack, who understood when Daddy needed quiet for interviews and holed up working on this book.

Thanks to Judy DeRango Wicks, APR, Fellow PRSA, and Kirk Hazlett, APR, Fellow PRSA, for being my first readers and for your friendship and guidance over the decades.

I want to thank PRSA for graciously allowing me to use their Code of Ethics to create a foundation for the book. It has been my ethical guidepost my entire career and has helped countless others understand the importance ...

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