About the Author

Mark W. McClennan, APR, Fellow PRSA, is a strategic communication executive with 25+ years of experience with technology, fintech, consumer tech, and healthcare companies. He is the general manager in C+C in Boston, a purpose-driven firm, which was named Creative Agency of the Year by PRovoke Media in 2021. Teams he led have been recognized with more than 50 awards in public relations, including seven Silver Anvils. He was part of the team that received the 2021 Best of Silver Anvil Award for the COVID-19 campaign work with the Washington State Department of Health.

In 2016, he served as the National Chair of PRSA and drove the creation of PRSA’s Ethics app. In 2018, he launched EthicalVoices, an award-winning weekly ethics podcast, ...

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