Book description
This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.
Product information
- Title: Ethical Product Sourcing in the Starbucks Coffee Supply Chain
- Author(s):
- Release date: September 2013
- Publisher(s): Pearson
- ISBN: 9780133758184
You might also like
book
Ethical Branding and Marketing
The book provides the reader with real, updated insight into ethical decision making; helps students integrate …
book
Supply Chain Management
Supply Chain Management is essential for creating value for both customers and stakeholders. Effective supply chains …
book
The Supply Chain Revolution
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders …
book
Logistics and Supply Chain Management, 4th Edition
Effective development and management of a supply chain network is an invaluable source of sustainable advantage …
