3 Theories of business ethics and ethical decision-making Utility, duty and virtues in the business world

DOI: 10.4324/9781003255604-5

In practical wisdom, all that matters is that a suitable ethical analysis is performed, no matter the normative ethical theory on which it is based.

3.1 Three normative ethical theories in business ethics

What is right and what is wrong are two basic questions occupying ethics. Humankind has been intrigued with them since the dawn of time, although modern science is still unable to give us answers (Harari, 2014). Ethics has become even more important amid the ongoing changes seen in society. The Stanford Encyclopaedia of Philosophy provides 35 definitions of different ethical theories; thus, the ...

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