Contents
List of “Check Your Understanding”
1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?
Ya’akov M. Bayer
2 Twitter Me This: Fake News, Real Issues, and the Twitter Presidency
Thomas F. Brezenski
3 Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture
Antonella Capriello and Rohail Hassan
4 Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education
Robert J. Foran
5 Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza
Hagai Gringarten
6 Is Academe Cheapened by Branding: Universities and Programs?
Larry Hubbell
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