Part 2 Making and Implementing Decisions

6 Perception and Individual Decision Making

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Learning Objectives

After studying this chapter, you should be able to:

  1. Explain the factors that influence perception.

  2. Describe attribution theory.

  3. Explain the link between perception and decision making.

  4. Contrast the rational model of decision making with bounded rationality and intuition.

  5. Explain ...

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