CHAPTER 4

Understanding Data, Data Types, and Data-Related Terms

Chapter Highlights

Data and Data Analysis Concepts

Making Sense from Data: Descriptive Statistics

A. Statistics and Data at a Glance: What You Need to Know

B. Current Developments in Data Analysis

Preparing Data for Analysis

A. Data Cleansing and Data Transformation

B. Data Warehouse

Data, Data Types, and Data Quality

Data Types and Data Collection

A. Describing Data Using Levels of Measurement

B. Types of Measurement Scale

i. Nominal, Ordinal, Interval, and Ratio Scales

Data Collection, Presentation, and Analysis

image How Data Are Collected: Sources of Data for Research ...

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