CHAPTER 2

Data Science, Analytics, and Business Analytics (BA)

Chapter Highlights

Data Science, Analytics, and Business Analytics

Introduction to Business Analytics

Analytics and Business Analytics

Business Analytics and Its Importance in Data Science and in Decision Making

Types of Business Analytics

image Tools of Business Analytics

1. Descriptive Analytics: Graphical and Numerical Methods in Business Analytics

  i. Tools of Descriptive Analytics

2. Predictive Analytics

  i. Most Widely Used Predictive Analytics Models

 ii. Regression Models, Time Series Forecasting

iii. Other Predictive Analytics Models

iv. Recent Applications and Tools ...

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