Product and Distribution Strategies
Learning Objectives
Explain product strategy.
Describe the four stages of the product life cycle.
Discuss product identification.
Outline the major components of an effective distribution strategy.
Explain wholesaling.
Describe retailing.
Identify distribution channel decisions and logistics.
Panama Canal's Expansion Is a Game Changer
Life has changed in many ways since the 1960s, but here's one way you might not have thought about. Back then, every commercial ship afloat could pass through the Panama Canal. Today, about 15 percent of shipping that could go through the 100-year-old passage between the Atlantic and Pacific Oceans must travel a different ...
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