Customer-Driven Marketing
Learning Objectives
Define marketing.
Discuss the evolution of the marketing concept.
Summarize consumer behavior.
Describe marketing research.
Explain market segmentation.
List the steps in building a marketing strategy.
Discuss relationship marketing.
Walmart Introduces “Great for You”
Walmart, already the undisputed leader in low-price retail, is identifying healthier, low-cost food choices for consumers by adding a bright green-and-white “Great for You” label to foods that meet the store's new set of nutritional quality standards.
Fresh fruits and vegetables make the cut; sugary cereals don't. “There are no candy bars,” said the company's senior vice ...
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