Starting Your Own Business
Learning Objectives
Define what is an entrepreneur.
Describe the environment for entrepreneurs.
Outline the process of starting a new venture.
Summarize different ways to finance new ventures.
Explain why people choose entrepreneurship.
Identify the different categories of entrepreneurs.
Describe the franchising alternative.
Explain how organizations promote intrapreneurship.
The Marketing Zen Group: From $1,500 to Millions in Five Years
“Young entrepreneurs have to create their own opportunities. This economy needs fresh blood and bold new ideas.” That forthright ...
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