8A Second Look at Communication Performance Deficits: The Role of Behavioral Production Processes

Is there anyone out there who hasn’t formulated a message (basically, “said something”), and then, a short time later, come up with a way to have “said it better”? Who has never thought of a “snappy comeback” – an hour too late? Or figured out how they “should have answered” a question only after leaving a job interview? Or greeted a familiar co-worker by the wrong name when passing in the hallway? These are all examples of communication performance deficits, and no doubt you can add your own personal examples of similar “sub-optimal” message behavior to the list.

Now think about these kinds of performance deficits from the perspective of the

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