4Assessment of Communication Skills and Related Constructs

I have a friend who, as a teenager, baked a layer cake for entry in the county 4-H Fair. After stacking the layers and frosting the cake, it looked great, and she was all set. It was only when the judges attempted to slice the cake that they discovered that she had not removed the wax paper between each layer of her cake! Needless to say, she did not take home a ribbon for her efforts. Not all cakes are created equal. And the same is true of efforts at communication.

The focus of this chapter is on issues pertaining to the assessment of communication skills and other variables associated with communication proficiency. Suppose that the county-fair judges in the story above had awarded ...

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