Appendix 8
Strategy and ActionPlan by Opportunity
The Strategy and Action Plan by Opportunity offers detail behind each known opportunity in the account, including the customer challenge your team is solving for the customer, your value proposition against competitors, and a high-level summary of the strategy to win this opportunity. The Strategy worksheet details each identified opportunity. The Action Plan describes specific near-term actions to advance the opportunity. This section should be reviewed regularly to ensure that the actions are completed and to update with new action items.
Strategy
| Opportunity Name: | New Product Development Support |
| Opportunity Value: | $13,700,000 |
| Customer’s Top Challenge |
| Cutting the cost of operations ... |
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