6
Identification of Business Opportunities
LEARNING OBJECTIVES
Upon completion of this chapter, you should be able to:
1. Identify the sources of business ideas.
2. Explain methods for generating new business ideas.
3. Understand the difference between a business idea and a business opportunity.
4. Identify various entrepreneurial opportunities.
5. Understand the nature of the occupational and geographical mobility of entrepreneurs.
6. Discuss business opportunities in India.
7. Explain the Ramp Model and Mullins’s Seven-domain Framework for evaluating entrepreneurial opportunities.
INTRODUCTION
A business opportunity may be defined as a set of favourable circumstances in which an entrepreneur can exploit a new business idea that has ...
Get Entrepreneurship Development and Small Business Enterprises, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
