CHAPTER 2
THE ENTREPRENEURIAL PROCESS
Facebook Founder and CEO Mark Zuckerberg leaves his Palo Alto, CA office.
An entrepreneur is someone who perceives an opportunity and creates an organization to pursue it.
The entrepreneurial process includes all the functions, activities, and actions that are part of perceiving opportunities and creating organizations to pursue them.
An entrepreneur is someone who perceives an opportunity and creates an organization to pursue it. The entrepreneurial process includes all the functions, activities, and actions that are part of perceiving opportunities and creating organizations to pursue them. But is the birth of a new enterprise just happenstance and its subsequent success or failure a chance process? Or can the art and science of entrepreneurship be taught? Clearly, professors and their students believe that it can be taught and learned because entrepreneurship is one of the fastest growing new fields of study in American higher education. A study by the Kauffman Foundation found that 61% of U.S. colleges and universities have at least one course in entrepreneurship.1 It is possible to study entrepreneurship in certificate, associate's, ...
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