Entrepreneurs Who Changed History

g GLOBALIZATION AND E-COMMERCE g Contents

ABIGAIL FORSYTH

1971–

Australian businesswoman Abigail Forsyth is the cofounder and managing director of KeepCup—the world’s first barista-standard reusable cup. Her tireless campaign to eliminate single-use cups has helped transform consumer habits across the globe.

Born in Scotland in 1971, Abigail Forsyth has spent most of her life in Melbourne, Australia. Her entrepreneurial instincts were first sparked when, aged 11, she raised the money for a pair of roller skates by selling homemade sandwiches in the office park where her father worked. Forsyth later studied a combined law and arts degree at ...