Entrepreneurs Who Changed History

g GLOBALIZATION AND E-COMMERCE g Contents

ROBIN LI

1968–

Chinese computer scientist and digital entrepreneur Robin Li cofounded Baidu, China’s first search engine. Developing pioneering search engine technology, as well as innovative web advertising, he transformed internet usage and access to information, creating one of the most widely used search portals in the world.

Robin Li Yanhong was the fourth of five children born to factory workers in the city of Yangquan, Shanxi Province. Despite his family’s modest circumstances, Li excelled at school, and, with his mother’s encouragement, he enrolled at Peking University, graduating in 1991 ...