ESTÉE LAUDER
1906–2004
Cosmetics pioneer Estée Lauder established her own beauty company in 1946, offering high-quality skin care products designed to make people look and feel beautiful. Through her creativity, innovative marketing strategies, and personalized service, she built one of the best-known global beauty brands.
Estée Lauder was born Josephine Esther Mentzer in New York in 1906, to Jewish immigrant parents. Her father, who was Czech, nicknamed her Esty; she later spelled it Estée because she thought the accent added sophistication.
Lauder learned about business at her father’s hardware shop, ...
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