CHAPTER 8
Bring Your Followers Together
There’s a special form of learning and connection that can only take place in a group environment. Once you’ve started to build a following—attracting interest through your speaking engagements, podcasts, or blogs, and working individually with coaching or consulting clients—you can start to bring them together in person.
The events can be large or small, and high ticket or low dollar. It’s important to build your following first, because you can destroy your ROI quickly if you spend huge amounts of time hunting down participants to fill seats for an event. However, if you know you have a large enough ...
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