Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

by Steven Rogers, Roza Makonnen
Released April 2014
Publisher(s): McGraw-Hill
ISBN: 9780071824064

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

The premier guide to setting up and managing your business’s finances

Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come.

Entrepreneurial Finance, Third Edition, offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream.

This exciting update covers all the major topics that have made Entrepreneurial Finance the definitive book on the subject--from understanding financial statements and measuring cash flow to making a company profitable, valuing a company, and raising additional debt and equity capital--as well as brand-new, need-to-know information about:

  • Marketing your crowdfunding campaign to finance not only technology companies, but also arts, sciences, biotechnology, and community development organizations
  • Pursuing "intrapreneurship," or the financing of growth within an existing company using a mindset of entrepreneurship
  • The "Entrepreneurship Spectrum," or the many ways to pursue your dreams of running your own company
  • Discovering sources of debt and equity capital for the fast-growing millions of women and minority business owners

Entrepreneurial Finance clearly explains the inescapable rules of timeless financial and business principles by using real-world examples and in-depth case studies. It features expert coverage of phantom stock, options, and ratio analysis used for businesses small and large.

Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity in the most difficult economy in generations.

The Definitive Finance Guide for Entrepreneurs

Entrepreneurial Finance is a complete, one-stop resource that provides the information and strategies you need to ensure your business gets up and running--and stays up and running.

The successful founder of several companies and one of today's top entrepreneurship educators, Steven Rogers teaches you all the best practices for financially setting up and managing a business. You'll learn everything you need to know about:

  • Business plans -- What they are, what they can do, how to prepare them
  • Financial statements -- How to develop them, how to analyze them
  • Money -- Where and how to find it, techniques for maintaining positive cash flow

This new edition brings you fully up to date with important new information on what to do and what to avoid when it comes to crowdsourcing, "intrapreneurship," and debtand equity capital, and it provides case studies of companies that were successfully launched during recessions.

Working for yourself will be the toughest job you ever have, but Entrepreneurial Finance makes it easier by giving you a single resource packed with the latest research and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. Acknowledgments
  8. CHAPTER 1 The Entrepreneurial Spectrum
    1. Introduction
    2. The Entrepreneurial Spectrum
    3. Entrepreneurial Finance
  9. CHAPTER 2 Financial Statements
    1. Introduction
    2. The Income Statement
    3. The Balance Sheet
    4. The Statement of Cash Flows
    5. Development of Pro Formas
    6. Checklist of Financial Information
  10. CHAPTER 3 Financial Statement Analysis
    1. Introduction
    2. Proactive Analysis
    3. Income Statement Analysis
    4. Ratio Analysis
    5. Breakeven Analysis
    6. Measuring Growth
    7. Case Study—Clark Company
    8. Gross Margins
    9. Net Margins
    10. Other Issues to Consider
  11. CHAPTER 4 Cash Flow Management
    1. Introduction
    2. Types of Cash Flow
    3. Cash Flow Forecasts
    4. Cash Flow Management
    5. Accounts Receivable
    6. Accounts Payable
    7. The Cash Gap
    8. Working Capital
    9. Finding Cash
  12. CHAPTER 5 Valuation
    1. Introduction
    2. Valuing the Clark Company
    3. Premoney and Postmoney Valuations
    4. Why Value Your Company?
    5. Key Factors Influencing Valuation
    6. Valuation Methods
    7. Valuing Technology and Internet Companies
  13. CHAPTER 6 Raising Capital
    1. Introduction
    2. Value-Added Investors
    3. Sources of Capital
  14. CHAPTER 7 Debt Financing
    1. Introduction
    2. Types of Debt
    3. Sources of Debt Financing
    4. Creative Ways to Structure Long-Term Debt
    5. Long-Term Debt Rules to Live By
    6. Debt Financing for Working Capital
  15. CHAPTER 8 Equity Financing
    1. Introduction
    2. Sources of Equity Capital
    3. Private Placements
    4. Corporate Venture Capital
    5. Private Equity Firms
    6. International Private Equity
    7. Advice for Raising Private Equity
    8. Small-Business Investment Companies
    9. Initial Public Offerings
    10. Direct Public Offerings
    11. The Financing Spectrum
  16. CHAPTER 9 Financing for Minorities and Women
    1. Introduction
    2. Minorities—Debt Financing
    3. Minorities—Equity Financing
    4. Women—Debt Financing
    5. Women—Equity Financing
  17. CHAPTER 10 Taking a Job with an Entrepreneurial Firm
    1. Introduction
    2. Case Study: Considering a Job Offer from an Early-Stage Company
    3. Case Study Analysis
  18. CHAPTER 11 Intrapreneurship
    1. Introduction
    2. The Intrapreneurship Spectrum
    3. Intrapreneurship Models
    4. Traits of the High-Growth Intrapreneur
    5. Acts of Intrapreneurship
    6. Signs of Intrapreneurial Success
    7. Standard Operating Procedures
    8. Intrapreneurship Blunder
  19. CHAPTER 12 Crowdfunding
    1. Introduction
    2. Crowdfunding with Pledges
    3. Crowdfunding Campaigns
    4. Crowdfund Investing Through the JOBS Act
    5. Alternative Crowdfund Investing Approaches
    6. A Note on Crowdfunding Versus Crowdsourcing
  20. CONCLUSION
  21. Notes
  22. Index

Product information

  • Title: Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition
  • Author(s): Steven Rogers, Roza Makonnen
  • Release date: April 2014
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071824064