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Now—Exploit YourFoundation forProfitable Growth
IN THE AUTO INDUSTRY, companies could once succeed by developing a single popular car model. A popular car like the Volkswagen Beetle, the Dodge Caravan, or the Saab 900 would keep the profits rolling in for years. But the terms of competition have changed. No longer is it enough to do a single car well; to succeed a car company has to develop a great platform of models. Companies now have to develop a family of products that share the same chassis, engine, and drivetrain but appeal to different market segments. Thus when Volkswagen introduced the new Beetle, it used the same platform as the VW ...
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