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Define Your Operating Model

GENERAL H. NORMAN SCHWARZKOPF once observed, “Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”1 Few business executives would be comfortable leading without a strategy. Business strategy provides direction, an impetus for action. Most companies also rely on strategy to guide IT investments. Accordingly, IT executives work to align IT and IT-enabled business processes with stated business strategy. But business-IT strategic alignment can be an elusive goal.

Business strategies are multifaceted, encompassing decisions as to which markets to compete ...

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