Chapter 20
Intelligent Recommendations: Getting Personal
IN THIS CHAPTER
Understanding how intelligent recommendations create customer loyalty
Discovering how you can use AI to reduce churn and increase sales
Identifying the AI techniques that power intelligent recommendations
Exploring key industries that use intelligent recommendations
Which movie recommendation would you trust more — a Rotten Tomatoes score, or a tip from your best friend? It comes down to who knows you best.
Hopefully, your best friend knows you better than a website does, but there’s always that one friend who tries to convince you to go see the movie they’re excited about, even though it’s exactly the kind of movie you avoid at all costs. Time and experience reveal whom to trust and whom to ignore.
Does your recommendation system know your customer, or does it cycle through a one-size-fits-all, static list of high-margin or overstocked items?
You can use intelligent recommendations to convert casual customers into devoted fans and increase revenue through cross-selling and up-selling.
Making Friends by the ...
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