How to Market Your Products and Services Online
The question of how to market your products to Chinese consumers is one that is debated endlessly by foreign companies seeking to profit from the tremendous potential of the Chinese market. It is difficult to conduct serious marketing research in China. Often, the difficulty in gaining access to and unreliability of information might expose corporate decisions to additional risks. Although East–West cultural differences remain a challenge to foreign companies carrying out marketing in China, those companies that make an effort to understand such differences and integrate them into their marketing and sales strategy stand a far greater chance of succeeding in the Chinese market. Businesses with a ...
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