ENGAGING the HEARTSandMINDS of all your EMPLOYEES
INTRODUCTION
Copyright © 2009 by Lee J. Colan. Click here for terms of use.
As the pace of business quickens and competition stiffens, organizations and their leaders continue to ask, "How can we achieve a significant and sustainable competitive advantage?"
Far removed from the simple models of the past, today's businesses must consider a dizzying variety of factors to ensure their competitiveness. Factors like product design, technology, and distribution channels have to be maximized just to maintain market share. The time-honored "four Ps of marketing"—product, price, promotion and placement—have become less important today than factors like agility, creativity, supply chain efficiency, and ...
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