Employer Branding for Competitive Advantage

Table of contents

1. Cover
2. Half Title
3. Series Page
4. Title Page
5. Copyright Page
6. Table of Contents
7. Preface
8. Acknowledgments
9. List of Editors
10. List of Contributors
11. Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR
12. Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes: An Employee’s Perspective
13. Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands
14. Chapter 4 Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand
15. Chapter 5 Employer Branding and Social Media: The Case of World’s Best Employers
16. Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding
17. Chapter 7 Branding through Workforce
18. Chapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector
19. Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility
20. Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice
21. Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0
22. Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products
23. Index