PART 1

THE REASONS FOR GOING IT ALONE

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If you are reading this book, then to some extent you are harbouring thoughts about starting your own business. Whether you have been a victim of the recession or just feeling dissatisfied with your current job, you are at the very least intrigued by the prospect of starting your own company even if you have not yet made a commitment to do so.

In the first section of this book we are going to consider the issues you need to think about in order to take the decision to leave employment. We will consider:

  • Why do it? It is important to really understand your motivations for embarking on the entrepreneurial ...

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