chapter five
ANONYMITY VS. INSIGHTS
CONFIDENTIALITY AND ORGANIZATIONAL DATA MATCHING
Today the overwhelming majority of employee surveys are conducted online. This provides digitally coded data that enable easy matching of individual survey responses to performance and other organizational data. Data matching can provide deep insights into the link between employee attitudes and organizational outcomes that matter, enabling causal analysis.
Yet data matching often requires knowing the identity of each person who completes the survey, raising substantial issues about confidentiality and response bias. Confidentiality is important: without it survey respondents usually won’t respond accurately to more sensitive questions. The validity of the data ...
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