Chapter 3
The Role of DNA in Business
The discovery of the double helix (Figure 3.1) and of DNA in particular was a crowning event in our understanding of the factors that dictate how our image appears and thinks. The value of our discussion regarding empowerment is that like DNA it was and is a crowning event in regard to how our organizations operate in the VUCA world we live and survive in every day. In this chapter, the discussion turns to the idea that empowerment plays the same role as DNA. Rather than from a biological viewpoint, the view is from the business world. In the previous chapter, I presented a CliffsNotes version of the concepts behind genetics. Some of you may still be asking: Where is the correlation? The purpose of Chapter ...
