AB testing, 83
comparison of types conducted by companies, 84
design issues, 87
disadvantages of, 89
of emails, 84
as experiment, 85–86
open rate and click-through rate of email, 89, 91
process issues, 87–88
reason for wrong and not knowing, 86–87
Acquisition email, 59
Action triggers, 63–64
Acxiom, 77
Advanced Research Projects Agency (ARPA), 15
Advanced Research Projects Agency Network (ARPANET), 15, 18
Agnostic approach, 38–39
Agreeableness personality, 98–99
America Online (AOL) service, 19
Apple computer, 16
AppleLink, 19
Apple Mail, for desktop and mobile, 37–38
Artbeads.com, 77
@ symbol, origin of, 15–16
Automated email
action triggers, 63–64
benefit of, 64
event triggers, 64
Average order ...
Get Email Marketing in a Digital World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
