The Personalities of Email Users
Successful email campaigns are the result of knowing your audience. When do they open email? Do they read on mobile devices? In the previous chapters we have covered the basics of building and segmenting a list. Segments are built on the attributes of data that you collect. But there is another dimension that needs to be considered: What is the email personality of your audience?
The personality reveals a new dimension to the segment. Eli Langer, a producer for CNBC’s social media team, recently posted a graphic on Twitter regarding email inboxes (see Figure 8.1).
Figure 8.1 Types of inbox management ...
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