Chapter 1. Understanding Email Marketing Today
Email marketing means different things to different people. Some see it as a critical communication link between consumers and the brands they trust and love; others see it as a thinly veiled, intrusive marketing tool. Either way, the email marketing you conduct today faces stiff competition from the email communication that is now the backbone of our digital lifestyles. This chapter starts with a brief history of email marketing and then looks at the value email marketing offers companies today.
Chapter Contents
How We Got Here
What Email Means to Your Audience
The Five Types of Email
Understanding the Economic Impact of Email
How We Got Here
In the early 20th century, noted English mathematician and philosopher ...
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