Electronic Media Management, Revised, 5th Edition

1 Broadcast Station Management

This chapter examines broadcast station management by

•  defining management and tracing the roots of today’s management thought and practice

•  identifying the functions and roles of the broadcast station general manager and the skills necessary to carry them out

•  discussing the major influences on the general manager’s decisions and actions

As the year 2000 approached, many Americans were preoccupied with the projected havoc that the so-called “millennium bug” would inflict. They were flooded with predictions that the computer, the revolutionary technology that controls the nation’s transportation, utilities, banking, and many other institutions, would plunge society into chaos. And all because programmers ...