Foreword
By Greg Horn, MBA CEO, Essentient Inc., and former CEO of General Nutrition Centers (GNC)
Culture is the single most powerful force in determining the performance of an enterprise. It is what shapes strategy and determines the level of effectiveness in its execution. Culture serves to attract talent to an organization—matching and reinforcing talent that ensures progress in kind—and it fosters the development of the products and services that attract customers. Culture defines “who we are” and “why we do what we do” as an organization, and it is thus the nucleus of branding and the touchstone for all marketing. Culture can also attract ...
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