This book would not have been possible without the encouragement and participation of many people, including colleagues, students, and families. Its seeds were in Lana Nino’s doctoral dissertation, which revealed the gaps in certain elements of professionalism among undergraduate business majors. Around the same time, the Andrew W. Mellon Foundation was interested in similar questions and invited colleges to apply for a grant to examine ways to integrate the humanities into undergraduate business programs. Strong support from Sharon Herzberger, President of Whittier College, as well as from faculty members in Business Administration, and colleagues in the arts, humanities, and social and natural sciences resulted in our receiving ...
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