Chapter 7 : Looking back, looking forward
All designers benefit from an awareness of trends, cultural shifts and the contemporary zeitgeist, and this is doubly so for editorial designers, many of whom have to ensure that they are in the vanguard of visual fashion and culture. For this reason, we look at broad cultural and design trends and delivery media. But editorial designers can also gain huge insight into their craft – not to mention ideas and inspirations – by looking at work from the past, especially those designers and publications that were particularly influential, innovative or ground-breaking. Whether through an understanding of print ...
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