Book VI
Extending Your Reach
Visit www.dummies.com/extras/ebaybusinessaio for tips on putting your best face forward online.
Contents at a Glance
Chapter 1: Developing Your Web Presence
Knowing Why Web Presence Is Important
Free Web Space — a Good Place to Start
Chapter 2: Marketing Tools for Your Web Presence and Social Media
Advertising with Google AdWords
Getting Your Site Visible on a Search Engine
Building a Community on Twitter
Making Friends and Fans on Facebook
Chapter 3: Tapping PayPal Resources to Expand Sales
Enabling PayPal Payments on Your Website
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