e-Business 2.0: Roadmap for Success

Chapter 13. Translating e-Business Strategy into Action: e-Blueprint Formulation

What to Expect

Interestingly enough, many managers plan ingenious strategies in response to competition and marketspace innovations. Yet few firms excel at translating strategy into action. If you ask these same managers how well their organizations have executed past projects and to assess their ability to reach strategic goals, you'll hear a litany of frustration and little hope for success. This problem is getting worse as companies race to integrate physical assets and online capabilities.

The problem has often been a lack of tools for managers to align both their long-term and short-term e-business strategy and the processes and application frameworks that will ...