We welcome you to explore the wonderful world of strategic planning at a level that is appropriate to a business of whatever size and market but that is especially tailored to address the small business and entrepreneur. Students in an MBA or DBA program at most universities culminate their studies with a capstone course in which all the elements of the program are brought into play in order to conduct analyses and to develop the course product, a strategic business plan.1 Yes, it is clear that two or more years of coursework are essential for effectively performing the analyses at the academic level. It is also clear that the one who knows the business best is the individual who is deeply entrenched in the day-to-day operations. ...
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